Honu Bay Spa
Honu Bay Spa has general native Hawaiian practices that rejuvenate your mind, body and soul with Hawaiian elder's techniques to help aid the healing process using medicinal plants and native material.
Objective
Create a brand identity and brochure.
Inspiration For CompaNY
When this brief was given to me, I wanted to create a tropical and relaxing brand identity and brochure. I went on Pinterest and got some inspiration.
Design Concept
When I got into creating the logo design, I knew I wanted to use a turtle within the logo mark because they represent healing, wisdom, spirituality, health, safety, longevity, protection, and fertility. I took inspiration from traditional spa logos and made the design minimal to simplify the spa effectively.
Typography
The typography I used was Baby Panda to nod to the Hawaiian culture with native tikis and their natural landscapes.
Click this link for the Full Brand Guide
Stationary Creation
When I got into creating the logo design, I knew I wanted to use a turtle within the logo mark because they represent healing, wisdom, spirituality, health, safety, longevity, protection, and fertility. I took inspiration from traditional spa logos and made the design minimal to simplify the spa effectively.
Brochure Design
For the Brochure, I wanted to make it emulate the beach and the tropics as much as possible. So I incorporated as many Hawaiian tropical flowers and bright, airy colours same as the brand colours. I also created a cutout of the brand turtle on the front page into the water to symbolize the relation of the spa amenities.
